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English - Master's Degree Program
【Master's Degree Program】
Our Master's program aims to cultivate innovative, professional, theoretical and practical management talents. And we expect they have unique competitive advantages in the workplace, so that can face the rapid changes of the industry and quickly grasp the trend and impact. And have sufficient analysis and decision-making ability to meet the continuous challenges inside and outside of the organization. In addition, strengthening interpersonal communication, team spirit and leadership skills, and fully understand information technology such as Artificial Intelligence (AI), big data analysis which plays an important role in business management. It is expected to cultivate the following three kinds of management skills and abilities.
(A) To develop professionals in important areas of management, including marketing management, financial management, human resources management, information management, and other professional fields.
(B) To foster talents with creativity and innovation ability, encourage students to put forward innovative concepts, so as to implant innovative thinking in students' mind and daily life.
(C) To develop both the theory and practice of management personnel in order to assist in a more systematic thinking enterprise managers to solve the problem
According to the objectives and characteristics of cultivating talents in the Master's program of the department, the students in the Master's program should have the ability to develop creative core competencies, comprehensive application ability, professional analytical skills, and ability to think independently, etc., respectively, as follows:
Table 2. Core Competence Table of Master's program
Core competence |
Professional ability |
Creativity development capability |
- Creative thinking ability.
- The ability to develop new products and services.
- Ability to build a new business model.
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Comprehensive application ability |
- Have the ability to observe social trends and environmental changes.
- With insight into the ability to identify opportunities and threats.
- Ability to apply professional knowledge in different fields and life.
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Professional analysis ability |
- Have professional knowledge and ability and accomplishment.
- Ability to use and apply professional analytical tools.
- Can respond to the industrial dynamic strategy planning.
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Independent thinking ability |
- The ability to generate all professional knowledge and develop new applications.
- Should be able to integrate the critical, appreciative and reflective power of science and technology.
- Have the ability of multiple observation, problem thinking, data collection and analysis.
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The master’s program curriculum outline diagram is show in Figure 2:

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